Φανταστικές πλατείες για την πασαρέλα του οίκου Prada

Μια σειρά από πλατείες φαντάστηκε και δημιούργησε το στούντιο design AMO – OMA για την παρουσίαση της ανδρικής συλλογής Φθινόπωρο/Χειμώνας 2020 του ιταλικού οίκου Prada.

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FTMRunway / @Prada fall/winter 2020 menswear show in Milan. #Prada #PradaFW20 #fashionweek #menswear #mfw #fw20 #streetstyle #runway #style #model #beauty

A post shared by Fashion FOX (@fashion_f_o_x) on Jan 15, 2020 at 5:21am PST

Αφότου ανέβηκαν μια μεγαλοπρεπή σκάλα, οι επισκέπτες μπήκαν στον χώρο όπου παρουσιάστηκε η νέα ανδρική συλλογή του οίκου Prada,  ευρισκόμενοι σε μια ανυψωμένη πλατφόρμα η οποία έβλεπε δύο απαράλλαχτα κενά, καθένα από τα οποία μετατράπηκε σε χώρο με ένα άγαλμα αφηρημένης τέχνης στο κέντρο του.

Οι πλατείες μέσα στις οποίες περιπλανήθηκαν τα μοντέλα, σχεδιάστηκαν για να «εκφράσουν την αφηρημένη ενέργεια του δημόσιου χώρου», όπως σημειώνει το στούντιο design.

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After ascending a grand staircase, guests of the #PradaFW20 Men's show enter the show space on a raised platform overlooking two identical voids, each containing the same fictional outdoor space. Watch live here at 4pm CEST on Sunday, January 12, 2020. Showspace @oma.eu #MiucciaPrada #Prada

A post shared by Prada (@prada) on Jan 12, 2020 at 5:01am PST

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#AMO For the #PradaFW20 Mens show, AMO transformed the Deposito hall at the Fondazione Prada into a set of imaginary piazzas that manifest the abstract energy of the public arena. The relationship between the fashion on stage and the audience gathered above is simultaneously detached and voyeuristic. Models wander through the space, appearing and disappearing, following invisible trajectories that blur the boundary between the exposed and the concealed. Images by @agostinoosio and @albertomoncadaphoto. @prada #Prada #MiucciaPrada #remkoolhaas

A post shared by OMA (@oma.eu) on Jan 13, 2020 at 3:18am PST

Μια σειρά από πύλες, τοποθετημένες συμμετρικά γύρω από αυτές τις «αυλές» ορίζουν το κατώφλι μεταξύ του «δημόσιου χώρου» και των πιο ιδιωτικών περιοχών του σκηνικού τις οποίες κρύβει η αρχιτεκτονική κατασκευή. Πίσω από αυτά τα ανοίγματα, δυνατό κόκκινο φως δίνει βάθος στην όλη διαμόρφωση.

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Overlooking a palazzo constructed at the Fondazione, we were situated as voyeurs to the @Prada man, the archetypes of which are already well established. You could easily envision the models emerging from a glowing red light as businessmen, doctors, and academics of a parallel universe… a simulation even. The view from above of them shuffling about—first in orderly then chaotic fashion—certainly was surreal. Could this be what the future looks like? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It left us thinking about Hardy Amies and his costume choices in 2001: A Space Oddyssey—Heywood Floyd departing for space in a tailored suit. Even as man extended his reach toward the stars, he did so in what was familiar, tried, and true. Call it classic. The tension between progressive technology and the relative banality of life on Earth was similarly echoed in Ad Astra, last year’s big space picture. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Of course, nothing Miuccia does is as straightforward as that. Boxy suits and coats in nubby tweeds were subverted with injection-moulded rubber patches, some with layered waistcoats in patent shearling. Geometric printed silk sets with a uniform-like austerity in their mock-necks and concealed closures were in direct contrast with the casual ease of a pyjama. Nerdy sweater vests and lab coats lent an academic bend—are these the scientists creating the future that will become our everyday? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Heavy wader-style boots looked supremely of-the-now but are actually a reissue from the late 1990s, proving the point that there’s timelessness in inherently good design. Also notable were the cuffed trousers with ever-polarizing stirrups, but if anyone is to sway us, it’s Miuccia and that shock of the new that eventually trickles through the entire industry. Maybe she’s not just the post-modern master of fashion, but a time traveler from the future, shaping and creating new realities. • #Prada #pradafw20 #pradaman #miucciaprada #menswear #mfw #milanfashion #futurism #postmodernism #sciencefiction #scifi #timeless #denmanbrush timetravel #fashion #runway #tailoring #knitwear #sweater #ootd #wiwt #tailoring #suit #blazer #setdesign #dietprada

A post shared by Diet Prada ™ (@diet_prada) on Jan 13, 2020 at 6:38am PST

Το πάτωμα των πλατειών έχει μια γραφιστική σύνθεση, η οποία φωτίζεται κατά τρόπο που να μιμείται τις μακρές σκιές ενός φθινοπωρινού απογεύματος.

«Η σχέση μεταξύ της μόδας επί σκηνής και του κοινού που είναι συγκεντρωμένο επάνω είναι ταυτόχρονα αποστασιοποιημένη και ηδονοβλεπτική» υπογραμμίζει η σχεδιαστική ομάδα του AMO.

«Τα μοντέλα περιφέρονται στον χώρο, εμφανίζονται και εξαφανίζονται ακολουθώντας αόρατες τροχιές οι οποίες θολώνουν τα όρια του εμφανούς και του συγκαλυμμένου».

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BEAUTY10 뷰티텐 에디터 픽 @prada ✔️✔️✔️ 여러분, 2020 대세는 프라다입니다👏🏻 이토록 쿨 한 감성 오랜만입니다. #감격적인프라다 🙌🏻 2020FW 프라다의 컬렉션 함께 보아요👀 . #repost @prada Surreal Classic. Contradictions and dichotomies – techno-classicism, future histories, modernism, an anti-heroic ⁣ masculinity. The #PradaFW20 Menswear collection presents synchronous yet ⁣ antonymous viewpoints on tradition, on the known, on nature – human, and otherwise. Re-live the show via #Prada IG stories. ⁣ #MiucciaPrada #mfw ✔️ . 놓치기 쉬운 패션 트렌드는 #뷰티텐 에서 확인 하세요. 패션과 뷰티가 만난 #뷰티텐 다양한 정보를 공유해요🙏🏻 @beautyten_official #magazine_beautyten 🖤 . #daily #화장품 #추천 #라이프스타일 #beauty #뷰티인스타 #뷰티팁 #텐아시아 #뷰티텐 #매거진 #텐스타 #메이크업 #뷰티템 #데일리메이크업 #동안 #제품 @beautyten_official @tenasiaid_official

A post shared by Beauty10::뷰티텐 (@tenasia_beauty) on Jan 16, 2020 at 4:43pm PST

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" PRADA" 💪💪😉😉📷📷🇮🇹🇮🇹♥️♥️ #pradafw20#fashion #style #stylish #love #me #cute #photooftheday #nails #hair #beauty #beautiful #instagood #pretty #swag #pink #girl #girls #eyes #design #model #dress #shoes #heels #styles #outfit #purse #jewelry #shopping #glam 💪💪😉😉📷📷🇮🇹🇮🇹🌹🌹🤔🤔

A post shared by Matteo Riccardi 👑 (@matteoriccardi__) on Jan 17, 2020 at 4:27am PST