Ο Ralph Lauren τιμά τον «Μήνα Υπερηφάνειας»

Ο Ralph Lauren τιμά τον «Μήνα Υπερηφάνειας» με μια νέα capsule συλλογή και σε συνεργασία με το Stonewall Community Foundation.

Εδώ και 30 χρόνια, το brand «Ralph Lauren» υποστηρίζει την κοινότητα LGBTQ+ μέσω εθελοντικού ακτιβισμού, εταιρικών πρωτοβουλιών και δωρεών.

Καθώς το 2020 έχει αποδειχθεί ότι είναι ένα έτος υπέρβασης στον αγώνα για την ισότητα, το αμερικανικό brand συνεχίζει να υποστηρίζει την πολυμορφία και να τάσσεται κατά των αποκλεισμών.

Η συλλογή Polo Pride, περιλαμβάνει δέκα κομμάτια ουδέτερα φύλου για ενήλικες και παιδιά.

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A message of solidarity from family advocate Ebony Nunez of @Team2Moms.⁣⁣ ⁣ “To be an ally is to support change. For me, it is to support my wife, to support my daughter, and to support the community, and to not be afraid to talk about change,” says Ebony.⁣⁣ ⁣⁣ Explore the full #RLPride campaign via the link in bio, as we are proud to stand with members of the LGBTQIA+ community as they share their beliefs on equality, racism, identity, freedom and liberty — with a message of solidarity for their friends, family and loved ones.⁣⁣ ⁣⁣ #RalphLauren #WeStandTogether

A post shared by Ralph Lauren (@ralphlauren) on Jun 25, 2020 at 2:42pm PDT

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To celebrate Pride this year, we are proud to support the LGBTQIA+ community as they share their thoughts on intersectionality, unity, togetherness and equality. ⁣⁣ ⁣⁣ “I think it’s so important to find people who love you for all that you are, for everything that you are, for all that you have right now,” says @JeremyPope, singer and actor.⁣⁣ ⁣⁣ Image maker and artist @Deep_Pool_ believes this is all the more true for those first coming out as members of the community. The process can be both painful and rewarding.⁣⁣ ⁣ “And for those people who are in situations where they feel really isolated—just know that there are people just like you out there,” they say.⁣⁣ ⁣ Discover all the stories from the #RLPride campaign via the link in bio.⁣⁣ ⁣ #RalphLauren #WeStandTogether

A post shared by Ralph Lauren (@ralphlauren) on Jun 25, 2020 at 11:04am PDT

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"Pride is acknowledging that our LGBTQIA+ freedoms are owed to the efforts and sacrifices of Black trans people. We must continuously elevate their voices and work proactively to stand with them in this fight for racial justice.” – writer, actor, and producer @InstaDanjLevy Photographer @SorayatZaman adds “I think that straight cis folk can always be better allies to the LGBTQIA+ community by using their voice and their privilege to speak up and share discomfort — to make a place better.” Discover all the stories from the #RLPride campaign via the link in bio. #RalphLauren #WeStandTogether

A post shared by Ralph Lauren (@ralphlauren) on Jun 25, 2020 at 9:44am PDT

Ένα μέρος των εσόδων από τις πωλήσεις κάθε προϊόντος θα ωφελήσει τους οργανισμούς LGBTQIA+ παγκοσμίως, με τη βοήθεια του Stonewall Community Foundation.

Η οργάνωση παρέχει υποστήριξη σε όσους βιώνουν τη μεγαλύτερη ευαλωτότητα στην κοινότητα, συμπεριλαμβανομένων των κοινοτήτων μαύρων και διεμφυλικών, μη συμμορφούμενων ως προς το φύλο και μη δυαδικών ατόμων.

«Η Υπερηφάνεια είναι ένας άλλος τρόπος για μας να αποδείξουμε ότι η αγάπη ξεπερνά όλα τα σύνορα και ότι στεκόμενοι στο πλευρό της κοινότητας LGBTQIA+, της μαύρης κοινότητας και των συμμάχων τους, μπορούμε να στείλουμε ένα μήνυμα αλληλεγγύης στον κόσμο» σχολίασε ο Ντέβιντ Λόρεν, γιος του Ραλφ Λόρεν, του Αμερικανού σχεδιαστή μόδας και ιδρυτή του brand Ralph Lauren.

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As we reflect on Pride history, we honor the individuals and activists who are championing LGBTQIA+ rights. Featured here is Marsha P. Johnson, a Black transgender activist, among many more activists, marching the streets for change. We are inspired by those who came before us and stand with those who, today, continue to advocate for equality, liberty and freedom. We cannot celebrate Pride without recognizing the resilience and sacrifice of our entire LGBTQIA+ community, but especially the Black and Brown individuals who have advanced the cause. #WeStandTogether to build a better future. Learn more about our longstanding commitment to the LGBTQIA+ community via the link in bio. #RalphLauren #RLPride

A post shared by Ralph Lauren (@ralphlauren) on Jun 22, 2020 at 12:54pm PDT

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In 1969, the Stonewall Riots sent a message to the world. We must not forget that LGBTQIA+ rights are possible thanks to the vital contributions by Black and Brown trans activists that paved the way over 50 years ago. Today, the protests demanding justice for George Floyd, Breonna Taylor, Ahmaud Arbery and so many others like them, are a call for equality, liberty and freedom. This Pride, we join together in solidarity and champion equality for all. Learn more about our ongoing commitment to the LGBTQIA+ community via the link in bio. #RalphLauren #RLPride #WeStandTogether

A post shared by Ralph Lauren (@ralphlauren) on Jun 22, 2020 at 6:00am PDT

Στη συλλογή Polo Pride το εμβληματικό λογότυπο «Polo Pony» παρουσιάζεται με τα χρώματα του ουράνιου τόξου.

Η συλλογή περιλαμβάνει πουκάμισο πόλο, t-shirt, φούτερ, top με τιράντες και πουλόβερ με σημαία μαζί με αξεσουάρ όπως καπέλο μπέιζμπολ, μπουκάλι νερό, κάλτσες και ένα πόλο πουκάμισο για σκύλους.

Το Stonewall Community Foundation θα λάβει το 100% των εσόδων από τις πωλήσεις κάθε πουκάμισου πόλο και το 25% από τις πωλήσεις των άλλων ρούχων και αξεσουάρ της συλλογής.

Στην καμπάνια προώθησης της συλλογής συμμετέχουν οι Indya Moore, Dan Levy, Jeremy Pope στέλνοντας μηνύματα σχετικά με την ταυτότητα, τον ρατσισμό, την ελευθερία και την ατομικότητα, τα οποία προβάλλονται σε όλο τον κόσμο.

Ο Ralph Lauren ενισχύει επίσης τις queer φωνές φιλοξενώντας συζητήσεις μέσω Instagram Live, Youtube και Twitch με πρωτοπόρους που φέρνουν αλλαγές στις κοινότητές τους.

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Last June, we honored the 50th anniversary of the Stonewall Riots with a capsule collection benefitting the @StonewallFoundation. This year, we continue to stand together in solidarity with the community and their allies, knowing that equality is only possible when everyone is united. We celebrate the strength and spirit of the LGBTQIA+ community with a gender-neutral Pride capsule collection for the whole family. 100% of the purchase price of the Pride Polo shirt will be donated to the Stonewall Community Foundation. 25% of the purchase price for the rest of the capsule will also be donated. Learn more about our ongoing support of the LGBTQIA+ community via the link in bio. #RalphLauren #RLPride #WeStandTogether

A post shared by Ralph Lauren (@ralphlauren) on Jun 24, 2020 at 11:55am PDT

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Pride has always been about community. Over the last 30 years, Ralph Lauren has been a longtime supporter of the LGBTQIA+ community. Last year, we commemorated the 50th anniversary of the Stonewall Riots by launching a campaign and capsule with a portion of proceeds benefiting @StonewallFoundation. This year, we’re proud to continue our partnership with the Stonewall Community Foundation, an organization that prioritizes and lifts up those who experience the greatest vulnerability within the community. To learn more about the foundation, visit StonewallFoundation.org. #RalphLauren #RLPride #WeStandTogether

A post shared by Ralph Lauren (@ralphlauren) on Jun 22, 2020 at 10:14am PDT

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“My power, my special-ness, my capacity to love, my capacity to feel, to emphasize, to understand—all those capacities and abilities are informed by my experiences. Being Trans and being Black, that’s where my pride comes from,” – Indya Moore. #WeStandTogether with @IndyaMoore, actor, model, and activist. For this year's #RLPride campaign, we are proud to champion members of the LGBTQIA+ community as they share their stories and experiences, in hopes of inspiring a shared moment of solidarity around the world. Discover the full campaign via the link in bio. #RalphLauren

A post shared by Ralph Lauren (@ralphlauren) on Jun 22, 2020 at 3:40pm PDT

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“Community means to be kind to your neighbor. It means unity. Togetherness.” Says Erika Linder (@RichiePhoenix), model and actress. Erika and @Heather_Kemesky share a portrait of themselves celebrating Pride in isolation this year. They also explained why it is more important than ever to champion the diversity, spirit and solidarity of the LGBTQIA+ community. “I think everyone should celebrate their life,” says Heather, “Whichever way they choose to live it.” Explore the new #RLPride campaign via the link in bio. #RalphLauren #WeStandTogether

A post shared by Ralph Lauren (@ralphlauren) on Jun 23, 2020 at 9:07am PDT

πηγή: ΑΠΕ – ΜΠΕ