Upstream – Annual growth of 33% for its mobile marketing automation platform

“We are shaping our future. We are a group of people who take responsibility for initiative and are not afraid to take risks, thus managing to constantly innovate “, Dimitris Maniatis, CEO of Upstream, noted among other things at the meeting for all employees of the company held via livestreaming from the offices in Athens.

Upstream is a technology company in the field of mobile marketing in the most important emerging markets of the world. Its solutions are aimed at 1.2 billion consumers in more than 45 countries in Latin America, Africa, the Middle East and Southeast Asia.

Just last May, Upstream introduced the Grow platform, which for the first time brings together under one umbrella all the capabilities and technological innovations of Upstream in the field of marketing automation, for the better targeting and approach of the consumer public, the design and implementation of digital marketing campaigns specialized according to the customer, the market, the target and the end user, the utilization of multiple mobile and digital communication channels for even better results, and even the protection against advertising fraud.

Company prospects

During the meeting, which was attended by about 300 employees, financial data became known about the Grow platform, which is growing by 33% on an annual basis. Upstream’s operating profitability has increased by 34% between 2018 and 2021, with the Chief Financial Officer of the company, George Serfiotis, stating that “the company’s prospects are better than ever”.

The mobile marketing market, led by Upstream, is growing globally by 16% per year, with this growth being even greater in the emerging markets where the company operates. Moreover, already last year, Upstream acquired partnerships with companies beyond the telecommunications sector, “unlocking” new industries and therefore growth prospects in sectors such as banks, insurance companies, FMCGs, educational organizations and so on. The phrase “more technology, more customers” was summed up by Upstream’s management’s strategic goal. “By 2024 we want to further increase the capabilities of our platform and expand to customers from more markets and industries,” said Dimitris Maniatis.

In the near future, according to its executives, the company intends to enter even more dynamically into the also rapidly growing e-commerce market, which is currently valued at $ 4.9 billion and is expected to reach 7.3 billion in 2025. .

New collaborations

In terms of direct new partnerships, the company is promoting an agreement with the largest mobile telephony provider in South Africa for the new mobile marketing platform of Upstream, but also the start of the company’s activities in the field of e-commerce in Brazil. At the same time, the Chief Technology Officer, Natalia Mila, announced that the Upstream technology patent for the collection of primary data from mobile phone users has been granted in South Africa and comes to respond to the big change that is happening in the field of digital marketing, with the phasing out of third party cookies from Google. This patent is soon expected to be granted to the company in many more countries.

Concluding, the CEO of Upstream stressed the dynamics of the company: “Our cooperation with mobile phone providers means that we have unique access to channels with huge impact and great efficiency in terms of communication with the consumer. We are talking about subscriber bases with millions of users and Media such as SMS, RCS or our portal for free access to basic internet services, which show much better efficiency than advertising on the main digital channels. Our platform, without excluding advertising on media such as Facebook and Google, is an excellent alternative to them, and indeed in the markets where we operate, we have seen that we can compete with such giants on equal terms.”